The Discovery Toolkit is packed with over 15 tools and tricks for running a successful, inspired strategy sprint worksession.
A recent survey of 1,200 marketers around the world revealed that over 70% of marketing campaigns fail to deliver intended results. Why such a high fail rate? Experience tells us that how well a project ends is largely determined by how well a project begins.
That’s why we’ve developed the Discovery Toolkit. Initially designed to address our own need to kick off brand strategy assignments efficiently and collaboratively, the Discovery Toolkit has been proven to help teams coalesce around common objectives and opportunities, greatly increasing the likelihood of a campaign’s success.
The exercises in this Discovery Toolkit have been tinkered with and refined many times over. After putting them to the test in a variety of contexts for a myriad of clients, we’re presenting them here in a package that we hope will be accessible and helpful to everyone who picks it up.
Regardless of the type of marketing assignment or size of budget, the Discovery Toolkit is a great way to start a project off right. Here are just a few applications for the Discovery Toolkit:
So, what can you expect? The tools and techniques included can help any marketing project start out on the right foot. They’re intended to help you uncover the true needs and most important hypotheses of your brand in a fun, interactive way. By using this kit to engage your team early on in the project, you’ll be helping them embark on a path toward forming a stronger, more powerful brand.
Included in the Discovery Toolkit is…
...that includes a detailed agenda with step-by-step tips, techniques and advice for running a successful, 3-hour Discovery Workshop
...that includes the 20 most important business questions to ask before getting started
...to use within the Discovery Workshop to stimulate conversation and unearth more vivid brand language and associations
...that can help succinctly capture the motivations of a target audience
...to separate facts from assumptions and pinpoint key knowledge gaps
...including editable, electronic versions of essential documents to make the process run smoothly