Our Values

• We will Simplify the complex

  We desire clarity. Our job is distilling what we learn to empower our clients with new opportunities and the confidence to make decisions. Not just reporting a stream of research data.

• We will ALWAYS LOOK FOR A BETTER WAY.

  We constantly look for new ways existing research tools can be used and inventing original ones so that new and different questions emerge — which inevitably leads to new and different insights.

• We will BE OPEN MINDED AND CURIOUS ABOUT ALL POINTS OF VIEW.

  It has been, and will always be, important to consider other points of view. This is reflected in how we treat each other and how we treat those we are researching, and our clients. It’s even reflected in how we view and use existing and potential research tools.

• We will Strive to inspire

  It’s one thing to simply report out. Our projects are our passion, so we strive to transform information into inspiration. But it’s not only about our passion. We help our clients ensure the work we do for them is actionable and effective for their organizations.

• We will always treat our work as craft

  Craft is what we do. It implies a higher level of care, attention, and intention. Through thoughtful and deliberate work, we strive to continually improve the quality of our product. It’s our craft, it’s important, and it’s why we’re here.