Every business needs to innovate. But how businesses should approach innovation isn’t so black and white. The typical one-size-fits-all approach to innovation assumes all businesses think and act the same. It assumes that every business is looking for a lot of wild ideas when what they may really need are just a few smart ones. Taking the wrong approach to innovation can cripple a company under the weight of trying to sustain a breadth of new activities – often diverting attention away from the things most critical to the business’ success.
Complete this quiz and you'll get a free report profiling the unique orientation your company has toward innovation and how you can best leverage it for growth.
Understand the heart of your business - your purpose, your priorities. we sift through what's essential to the core of the business and what's not. after we align with mission, we set objectives.
with a firm understanding of the business' dna and its new objectives in hand, we help you imagine what's possible. this is where we collaborate, think experimentally, expansively, strategically.
here, the systems and resources get organized andaligned with the most essential priorities and we'll arrive at aplan for execution.
the final phase is where the release and review take place. we'll look at the execution of the plan and assess its effectiveness - what's working and what needs additional work. we'll provide ongoing guidance on how to measure, refine and optimize the plan so that you can carry this important work into your company's next season of change.
Through this exploration, we uncovered eight “Eternal Motivations” that, if identified and understood, can help brands create a stronger connection with consumers.
We spoke to over 1,200 consumers.
We interviewed more than 80 experts.
We reviewed in excess of 60 books which we've compiled.
We have sifted through more than 460 articles on consumer culture and behavior.
78% of Americans believe that "Despite what they claim, most companies don't really care about their customer."
All companies want their customers to believe they care, yet few customers actually believe it.
Brands are interacting with customers in more ways than ever before. There are more tools available and the amount of touches between brands and customers has increased dramatically over the years.
However, while there is MORE engagement, people are feeling LESS connected to brands than ever.
Brands that are built on the ever-shifting sands of fleeting trends rarely outlast brands that are built on the solid foundation of timeless human truths.