After establishing the foundation of a successful fast casual concept, Punch Pizza turned its attention toward growth. To inform their strategies, we fielded an A&U study and customer segmentation to identify the unique characteristics of Punch’s loyal customer base and identify a broader group of like-minded prospects that represented a huge growth opportunity for the brand. This research, along with a few other initiatives helped inform menu enhancements, messaging recommendations, store layout and even real estate decisions – priming the brand for long-term success.
We found PARAGRAPH’s work extremely helpful in understanding and visualizing our most loyal and enthusiastic customers. They synthesized huge amounts of data and created a very tangible image of our core customer which we use almost daily in helping us make decisions. Also, PARAGRAPH’s ability to geographically map key segments across possible future trade areas has been vital in helping us prioritize our growth opportunities.CEO, Punch Pizza