Professional skateboarder and MTV personality, Rob Dyrdek, has big plans. Although he’s fearless, he isn’t reckless. When deciding how to expand his brand, he asked PARAGRAPH to create a vivid, detailed profile of his target audience: young guys who hustle. By melding demographic and psychographic data from a syndicated customer database with detailed spend data from the US Bureau of Labor Statistics and day-in-the-life behavior from qualitative diaries, we brought his target audience to life in a way that added focus to his vision and established a platform for rapid growth and impact.
Excellent service, trustworthy, flexible and extremely collaborative. Great work we use daily.”CMO, Dyrdek Enterprises