Strategy is inconsequential if it doesn’t solve the right problem.

Download our list of the 149 questions to ask yourself (and at times, your client) to fully assess the state of a business and the brand before you start developing your strategy.

To make sure we’re getting a full picture of the business situation, these questions span five categories:

• Company Overview
• Financial Performance
• Customer Engagement
• Competitive Landscape
• Emerging Trends