Words worth repeating #1: Zac Efron

“I don’t have a Twitter, a Facebook or anything like that. I kind of value people not  knowing where I am or what I’m doing.” – Zac Efron

Marketers sometimes forget that trends aren’t unidirectional. It’s a lot like Newton’s law. When the public runs off in one direction there is usually an equal and opposite movement simultaneously taking place.

As Twitter and Facebook continue to get a lot of ink, keep your eyes open for a growing movement toward privacy and anonymity. Being un-famous, un-trackable, and un-reachable may become the most desirable thing in the world.