November 2nd, 2009 by admin
“Words are a wonderful form of communication but they will never replace kisses and punches.”
-Ashleigh Brilliant, English author and cartoonist
A great reminder that we need to stop thinking in terms of public messages and start thinking in terms of public acts.
April 8th, 2009 by admin
Okay, hopefully not vomiting. But maybe greed, arrogance or gluttony.
A recent study reveals that children are more likely to share candy with others when they see Santa’s cap. Apparently it’s a symbol that promotes the spirit of kindness and generosity. The mere site of a Toys ‘r Us logo has the opposite effect.
The best brands actually help bring out our better selves. They have a purpose beyond simply making money. And they understand the need to shift marketing efforts from a consumption-model to a contribution-model.
Don’t stop at asking yourself what you want your customer to do. Ask yourself what you think your brand can help them become.