Words worth repeating #3: Ashleigh Brilliant
November 2nd, 2009 by admin
“Words are a wonderful form of communication but they will never replace kisses and punches.”
-Ashleigh Brilliant, English author and cartoonist
A great reminder that we need to stop thinking in terms of public messages and start thinking in terms of public acts.
Warning: Your brand may induce vomiting.
April 8th, 2009 by admin
Okay, hopefully not vomiting. But maybe greed, arrogance or gluttony.
A recent study reveals that children are more likely to share candy with others when they see Santa’s cap. Apparently it’s a symbol that promotes the spirit of kindness and generosity. The mere site of a Toys ‘r Us logo has the opposite effect.
The best brands actually help bring out our better selves. They have a purpose beyond simply making money. And they understand the need to shift marketing efforts from a consumption-model to a contribution-model.
Don’t stop at asking yourself what you want your customer to do. Ask yourself what you think your brand can help them become.