WORDS WORTH REPEATING #2: DOROTHEA BRANDE
“A problem clearly stated is a problem half solved.” - Dorothea Brande
I don’t know who Dorothea Brande is. But she has a point. I think sometimes we’re so busy trying to solve the problems that plague our brands that we fail to take the time to do a proper diagnosis. You may have the strongest bow, most balanced arrow and the steadiest hand. But it doesn't do any good if you're aiming at the wrong target.
It sometimes requires millions of dollars to solve a business problem. But all it takes is a little time to make sure you’re actually solving the right problem.
I guess that’s why I like Ken Watanabe's book, Problem Solving 101. The book is really more about problem identification than problem solving. I also like that it was originally written for elementary students. So even if your market research budget looks more like milk money, there are simple things that can be done to get better at pinpointing what's holding your brand back.
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