SIX WORD BOOK SUMMARY: HOW THE MIGHTY FALL

Posted on Jul 20, 2009

How the Mighty Fall, by Jim Collins, in six words:

Like Matthew 23:12... only better data.

We Archive.

We work.

Sleep To Live

Sleep to Live

Upon our recommendation, a leading mattress manufacturer created the world's first sleep store... offering everything from advanced sleep diagnostics to moisture wicking pajamas. Visit sleeptolive.com.

We experiment.

This is what we create when we're the ones writing the checks.

Happikins

Our latest product. Reusable cloth napkins for kids. Cleaning up America one tiny set of sticky hands at a time.

happikins.com

The Great Pencil Escape

The second installment of our children's book series that began with a child's imagination and brought to life by PARAGRAPH.

Javaz

Carefully selected 100% Organic Fairly Traded Arabica coffee beans and the finest chocolates and sugars make up Javaz®.

PlayStation Home

An illustration created by PARAGRAPH will soon be available in the virtual world via PlayStation Home.

What's PlayStation Home?

Bayou Rescue

A non-profit formed in response to Hurricane Katrina providing emergency response for animals, locally and nationally.

bayourescue.org

Highway One

An installation about beauty in the mundane and potential left behind in forgotten places through projected imagery, ambient sound and a single antique church pew.

We pop up.

Sometimes people write about us. Like when Treehugger wrote about our office. Or when PARAGRAPH was mentioned by AdAge. Everywhere else: Featured in POST Advertising | Studio Visit Magazine | AdAge CMO Strategy

We thank.

We produce breakthrough results for some of the world’s best companies.

We Thank Companies

We explore.

We explore

Invisible

"We plot total cross-platform incompatibility." We were happy to recently find these guys lurking in our backyard.

We share.

We share

Baldwin&

Get to know our friends at Baldwin&. They're right around the corner. And right about lots of other things, too.

We update.

Follow us on Twitter

Map

We lease.

209 North Gregson Street
Durham, NC 27701

+ (1) 919.246.4958

We out.

So there you have it. All of our hoopla and propaganda in delicious, easy to digest, bite-sized morsels. Still not satisfied? Visit theparagraphproject.com/beliefs.