MISS COMPETENCE AND MISS CONTROVERSY
The one thing that the whole Miss California dust-up has taught us is that controversy is powerful... sometimes more powerful than competence.
Her divisive statements forced people to take sides. It made those passionate about the issue speak up and join in the conversation.
Miss (long-forgotten) North Carolina was the most competent of the contestants. She left with the crown. But Miss California will be leaving with more speaking engagements and endorsement deals – for better or worse.
Being competent is rarely enough.
While I like to think that competence wins out in the long run, controversy does have its advantages. It’s like a magnet that attracts hordes of people while repelling others. As long as your business model doesn’t depend on appealing to absolutely everyone (and I can’t think of one that does), controversy can be key to bringing in new customers.
But then it’s up to competence to kick in and keep them coming back.
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So there you have it. All of our hoopla and propaganda in delicious, easy to digest, bite-sized morsels. Still not satisfied? Visit theparagraphproject.com/beliefs.