LET'S NOT FORGET TO REUSE
If I were to take a wild guess about what will be the green-speak six months from now, I guess I'd say this. You know the whole phrase "Reduce, Reuse, Recycle." I feel like when the green movement was first getting momentum, it was all about recycling. It was about not throwing stuff in landfills or unnecessarily polluting. More recently, it's been about reducing... reducing the amount of oil we consume, electricity we use, bottled water we drink, and our carbon footprint.
I think the next phase of the green movement will be about reuse. I think there's an efficiency argument that people are starting to make. Our office is in a 90 year old building that is one of the smallest LEED platinum buildings in the country. One of the reasons it's so green is because it's so old. The company that renovated our building believes the oldest buildings can be the greenest buildings because you can reuse so much of what's already there.
WIRED magazine published a controversial story awhile back that claimed driving a used SUV is more environmentally friendly than buying a brand new Prius for that very same reason. A few weeks ago, I came across a more lighthearted reuse idea.
The great thing about focusing on reuse is that it’s not about what you should buy or what to get rid of. It’s about making the most of what we already have.
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Sleep to Live
Upon our recommendation, a leading mattress manufacturer created the world's first sleep store... offering everything from advanced sleep diagnostics to moisture wicking pajamas. Visit sleeptolive.com.
Happikins
Our latest product. Reusable cloth napkins for kids. Cleaning up America one tiny set of sticky hands at a time.
The Great Pencil Escape
The second installment of our children's book series that began with a child's imagination and brought to life by PARAGRAPH.
Javaz
Carefully selected 100% Organic Fairly Traded Arabica coffee beans and the finest chocolates and sugars make up Javaz®.
PlayStation Home
An illustration created by PARAGRAPH will soon be available in the virtual world via PlayStation Home.
What's PlayStation Home?
Bayou Rescue
A non-profit formed in response to Hurricane Katrina providing emergency response for animals, locally and nationally.
Highway One
An installation about beauty in the mundane and potential left behind in forgotten places through projected imagery, ambient sound and a single antique church pew.
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"We plot total cross-platform incompatibility." We were happy to recently find these guys lurking in our backyard.
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Get to know our friends at Baldwin&. They're right around the corner. And right about lots of other things, too.
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So there you have it. All of our hoopla and propaganda in delicious, easy to digest, bite-sized morsels. Still not satisfied? Visit theparagraphproject.com/beliefs.