ESTABLISHING A GIFTING PROGRAM
Ever since Denny’s free breakfast give away, it seems like restaurant chains like McDonald's and KFC are falling all over themselves to give out freebies.
Let’s be honest. All these freebies are just glorified sampling. And samples are free. So I shouldn’t have a problem with them. But I kind of do.
Sampling is a negotiation. The proposition: you give me your time and consideration and I’ll give you a treat. All I expect in return is that you spend your money with me. Please? (You kind of owe me.)
Is tacitly guilting a person into doing business with you a sustainable model?
Rather than a sampling program, maybe consider a gifting program. Gifts don’t come with strings attached. The best gifts are unexpected. And they are a reward of sorts for being a good friend. Gifting asks for nothing in return.
Providing unexpected gifts to best customers can create a lot more goodwill and sustained growth than doling out freebies to complete strangers and deal seekers.
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