WHAT’S BEST FOR US = WHAT’S BEST FOR OUR CLIENTS.
We tackle all of our projects with a sense of wonder, because they’re all special to us. Because all of our work is project based, we constantly put ourselves on the hook to do great work. Our clients appreciate this and we love the challenge. It’s our hope that we never have to edit our portfolio. With the various clients we serve and their particular needs, all types of work crops up. To address their unique questions, we keep our toolbox well-stocked. Some of our capabilities include:
Strategy development // Positioning development // Insight development // Creative evaluation
Outsourced planning // Workshop planning and facilitation // Target profiles // Connection planning
Messaging development // Brand books and materials // Brief creation // Online anthropology
Qualitative research // Consumer focus groups // Ethnographic research // Brand development
New product development // Brand architecture // Naming
We back up these capabilities with a host of techniques. We often maintain a palette of traditional research techniques and more experimental ones that we invent ourselves. We don’t believe there is a silver bullet technique for research, except to say that one should not employ a silver bullet approach. We believe a blend of techniques serves our clients best when it comes to unearthing new insights and making them actionable:
Non-traditional focus groups // Online surveys // Simmons analyses // Online anthropology
Ethnographies // Expert interviews // Segmentations // Consumer journals // Semiotic research
Co-creation panels // Insight bounty hunting // Contradiction search // Storytellers assignment
Dollar decides test // Equity mining // Culture plunges // Deprivation study // Role playing
Speaking of unearthing new insights and making them actionable, check out a few case studies of our work below.
A FEW OF OUR BEST CASE STUDIES. SO FAR.
We like to think that some of these cases represent some of our best work. Of course, these are just the ones that we can share with you now. Think of these as a taste of how we think, and the type of projects that interest us.