Tag: brand utility
WORDS WORTH REPEATING #3: ASHLEIGH BRILLIANT
"Words are a wonderful form of communication but they will never replace kisses and punches." -Ashleigh Brilliant, English author and cartoonist
A great reminder that we need to stop thinking in terms of public messages and start thinking in terms of public acts.
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WARNING: YOUR BRAND MAY INDUCE VOMITING
Okay, hopefully not vomiting. But maybe greed, arrogance or gluttony.
A recent study reveals that children are more likely to share candy with others when they see Santa’s cap. Apparently it’s a symbol that promotes the spirit of kindness and generosity. The mere site of a Toys ‘r Us logo has the opposite effect.
The best brands actually help bring out our better selves. They have a purpose beyond simply making money. And they understand the need to shift marketing efforts from a consumption-model to a contribution-model.
Don't stop at asking yourself what you want your customer to do. Ask yourself what you think your brand can help them become.
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A Wall Meant To Keep People Apart Now Brings People Together
The Face2Face Project is an organization that strives to bring Palestinians and Israelis together.
To help raise awareness they've created an initiative where for 30 Euro you can have someone spray paint a message on the wall that divides the two groups. They'll take a picture and send it to you. The proceeds help fund social and cultural change.
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We Archive.
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Sleep to Live
Upon our recommendation, a leading mattress manufacturer created the world's first sleep store... offering everything from advanced sleep diagnostics to moisture wicking pajamas. Visit sleeptolive.com.
We experiment.
This is what we create when we're the ones writing the checks.
Happikins
Our latest product. Reusable cloth napkins for kids. Cleaning up America one tiny set of sticky hands at a time.
The Great Pencil Escape
The second installment of our children's book series that began with a child's imagination and brought to life by PARAGRAPH.
Javaz
Carefully selected 100% Organic Fairly Traded Arabica coffee beans and the finest chocolates and sugars make up Javaz®.
PlayStation Home
An illustration created by PARAGRAPH will soon be available in the virtual world via PlayStation Home.
What's PlayStation Home?
Bayou Rescue
A non-profit formed in response to Hurricane Katrina providing emergency response for animals, locally and nationally.
Highway One
An installation about beauty in the mundane and potential left behind in forgotten places through projected imagery, ambient sound and a single antique church pew.
We pop up.
Sometimes people write about us. Like when Treehugger wrote about our office. Or when PARAGRAPH was mentioned by AdAge. Everywhere else: Featured in POST Advertising | Studio Visit Magazine | AdAge CMO Strategy
We thank.
We produce breakthrough results for some of the world’s best companies.
We explore.
Invisible
"We plot total cross-platform incompatibility." We were happy to recently find these guys lurking in our backyard.
We share.
Baldwin&
Get to know our friends at Baldwin&. They're right around the corner. And right about lots of other things, too.
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We out.
So there you have it. All of our hoopla and propaganda in delicious, easy to digest, bite-sized morsels. Still not satisfied? Visit theparagraphproject.com/beliefs.