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  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008

JANUARY

  • Why I’m No Longer A Fan of Lebron or Branding (or the Branding of Lebron)
  • Bold as Brass

FEBRUARY

  • Words Worth Repeating #7: Charlie Sheen (yes, Charlie Sheen)
  • Virtues of Smaller Thinking Vol. 1: Hunger
  • Six-Word Book Summary: Siddhartha
  • Small thought of the day: Brand experiences that fit in the palm of your hand

MARCH

  • Brand Loyalty vs. Product Loyalty
  • Six-Word Book Summary: Ten Steps Ahead
  • Words Worth Repeating #7: Richard Tait
  • Why Winning is for Losers
  • Win small, win big.
  • How (Not) to Do Hunger

APRIL

  • Licensed to Instinct
  • Instinct = Creativity
  • Infographic: Put Your Instincts to the Test
  • Virtues of Smaller Thinking Vol. 2: Instinct

MAY

  • Durham Makes It Big by Thinking Small
  • Virtues of Smaller Thinking Vol. 03: Ingenuity

JUNE

  • Let’s fabricate… digitally.

JULY

  • Virtues of Smaller Thinking Vol. 4: Impatience
  • Gutenberg to Gigabytes.
  • DIY by layers

AUGUST

  • Infographic: Make Impatience Work For You.
  • Virtue #4: Impatience. The Desktops.

SEPTEMBER

  • Virtues of Smaller Thinking Vol. 5: Frustration
  • Slow Like a Speeding Bullet

OCTOBER

  • Why Brands Need the Man behind the Curtain

DID YOU KNOW?

Since opening our doors in 2005, PARAGRAPH has worked on over 90 different brands across dozens of categories. [MORE]

Categories

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Tags

action apple Ashleigh Brilliant authenticity branding brand innovation brand purpose brand story brand utility cleveland cavs collaboration competition connection planning consensus consumer anthropology creative consumer research creativity design developmental goals grassroots marketing instinct john wooden lebron james marketing architecture marketing blueprint miami heat segmentation strategy six word summary small thinking target market the lebrons time management
The PARAGRAPH Project // Durham, NC
The PARAGRAPH Project 209 North Gregson Street
Durham. NC 27701
(919) 246-4958

Our office is located in a thoughtfully renovated A&P grocery store.

It is the smallest LEED-certified platiunum building in the country.

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