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If you conduct the same research in the same ways as your competitors, what advantage does that give you? By using old research methodologies in new ways and inventing new methodologies unique to each client’s research objectives, we quickly explore more territory to find insights others overlook.
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What good is data analysis if it isn’t brought into the world in a compelling way? If your audience doesn’t care and isn’t inspired, then all the research and strategy in the world won’t matter. We believe creativity is the missing link between useful information and actionable inspiration.
See how we bring insights to life.
INSIGHTS & INNOVATION FOR BRANDS.
- Insight development
- Brand Strategy
- Qualitative Research
- Product Development
STRATEGIC SUPPORT FOR OUR AGENCY FRIENDS.
- Outsourced Planning
- Communications Strategy
- Consumer Research
- Custom Segmentation
PARAGRAPH VENTURES:
Check out the Make Tank.
The Make Tank is the antidote to an uninspiring room. It was developed with the understanding that a comfortable, intimate environment helps participants think in new ways and take their thinking in productive directions. As a result, it helps you get more actionable answers. Our decor was hand-picked to support that mission, providing an array of cognitive springboards that serve to light a fire under everyone who enters. Read more
RECENT THINKING:
Overwhelming research, undefined terms and turncoat executives
It’s been an interesting day today, for sure. In thinking terms, it started when I was getting out of my car. For once, NPR wasn’t on in the background. (I’m sure I’d ride my bike to work more often if it had a radio…). Country radio blasting, I rolled to a stop. As I was [...]
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Ken Burns on what makes a good story [video] http://t.co/mqP8mqbj (via @GuyKawasaki) 2012/05/17
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Don't just add white space to your designs, add it to your life, too. http://t.co/8rF0a8wR (via @designtaxi) LOVE THIS. 2012/05/17
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We're making stuff today, including a new post on our blog: http://t.co/UIZR0EEc #creativityinstrategy 2012/04/26