There’s a story behind what allClick to watch our story in a short film.
of us at The PARAGRAPH Project
do for our clients. It goes beyond
research and strategy.
If you conduct the same research in the same ways as your competitors, what advantage does that give you? By using old research methodologies in new ways and inventing new methodologies unique to each client’s research objectives, we quickly explore more territory to find insights others overlook.Learn more about our capabilities and techniques.
What good is data analysis if it isn’t brought into the world in a compelling way? If your audience doesn’t care and isn’t inspired, then all the research and strategy in the world won’t matter. We believe creativity is the missing link between useful information and actionable inspiration.See how we bring insights to life.
The Make Tank is the antidote to an uninspiring room. It was developed with the understanding that a comfortable, intimate environment helps participants think in new ways and take their thinking in productive directions. As a result, it helps you get more actionable answers. Our decor was hand-picked to support that mission, providing an array of cognitive springboards that serve to light a fire under everyone who enters. Read more
Focus groups can only tell us so much. In many instances, what consumers say in the discussion is completely different from what they do outside of it. Look for ways to pinpoint a contradiction between what customers say and what they actually do. If successful, profound truths that change the way we think about our customers can be revealed. When asking Audi owners why they chose the car they drive they’ll usually tell you about its superior performance, safety, engineering, […]Read more